Seguimos de resaca. De resaca y con el empacho tecnológico que hemos vivido ver en Nokia World 2009. Y como ahora toca bucear entre los muchos productos, herramientas y servicios que hemos conocido en el evento, hoy os dejamos con la nueva funcionalidad Lifecasting con OVI.
Se trata de un servicio accesible únicamente en terminales Nokia 97 y Nokia N97 mini, y para poder ejecutarlo necesitamos la nueva actualización del sistema que Nokia lanzará durante el mes de octubre (Nokia N97 Mini la incluye de serie, mientras que si tenemos un Nokia N97 podremos descargarla sencilla y gratuitamente a través del software del terminal).
Una vez cumplidos los requerimientos mínimos, Lifecasting con OVI nos permitirá actualizar el estado de nuestra cuenta en Facebook con las coordenadas de donde nos encontremos (incluso especificar hasta el nombre de la calle donde estamos).
Para ello podemos añadir el widget de Lifecasting con OVI en nuestra pantalla de inicio del terminal y ejecutarlo. En este momento el GPS localizará nuestra posición y podremos seleccionar el tipo de estado que queremos actualizar (la ciudad, un punto de interés o la propia calle donde nos encontramos).
Una vez hecho esto puedes publicar la opción seleccionada como estado en Facebook de forma automática para que tus amigos sepan dónde te encuentras, o incluso añadir una fotografía capturada con la cámara del terminal del punto que más te interese.
Los clientes de Nokia N97 o Nokia N97 Mini interesados en descargar el widget para su terminal podrán hacerlo desde betalabs.nokia.com.
Estamos de acuerdo en que no va a ser la mejor funcionalidad jamás vista, pero teniendo en cuenta el espectacular número de usuarios de Facebook y los dos millones de terminales Nokia N97 que Nokia declara haber vendido desde el pasado mes de julio, sí puede ser una funcionalidad interesante para muchos clientes.
A última campanha presidencial americana mudou muito a visão do marketing político no mundo. Com o uso de ferramentas de redes sociais e outros recursos da internet, assistimos a uma das campanhas mais bem sucedidas da história. Obama virou ícone pop.
Com tudo, as redes sociais cresceram, principalmente no Brasil, onde o Tribunal Superior Eleitoral (TSE) ainda proíbe seu uso para campanhas políticas, limitando-se apenas ao site oficial do candidato. E com toda a força que essas ferramentas representam hoje, os próprios políticos já estão se movimentando para mudar este cenário.
Já está em andamento na Câmara dos deputados uma coordenação para colocar em votação uma lei que libera o uso da internet de forma mais abrangente nas campanhas, e num segundo momento, a regularização do uso de e-mails, redes sociais e até doações por meio eletrônico.
Acredito que liberar a web e seus recursos seja uma decisão correta e evolutiva para nossa comunicação política. Sabemos também que existem ótimos profissionais nessa área por aqui. Preocupo-me apenas se no geral teremos seriedade e profissionalismo com o uso livre desses recursos. 2010 promete! (via updateordie)
Karena FB mulai berisi mulai dari om-om sampe pembantu, sebagian besar pengguna FB awal mulai berpindah ke Twitter untuk urusan update-update status. Sebetulnya Twitter ini enak kalo kita udah mulai mengerti cara pakainya, gimana caranya kita menulis sesuatu yang “nge-gong” dalam 140 karakter. Hahaha..
Berikut adalah tutorial bagaimana kita mengupload gambar via ponsel untuk di pasang di status Twitter kita tanpa menggunakan software khusus. Syaratnya cuma kita butuh ponsel berkamera yang sudah bisa mengirim email dengan attachment gambar. Sebelum mulai, pastikan elo udah punya account Twitter lah yaaaa….:p
Langkah pertama, buka situs Twitpic dan masukan user dan pasword dari account Twitter kita. Maka kita akan sampai ke layar dibawah ini. Lalu klik tulisan “Upload photo”.
Lalu catat alamat email yang diberikan untuk kita meng-upload foto kita nanti, alamat email ini unik untuk setiap user; jadi jangan sampai orang tau alamat ini kalo ga mau Twitter kita diisengin orang. Hihihihi…
Cara paling mudah adalah mencatat alamat ini kedalam phonebook, dan memberikan nama misalnya Twitter. Jadi kalo kita mau upload tinggal tekan send > email > to twitter. Masukin kalimat yang mau kita munculkan di status Twitter kita di bagian judul email. Maka status kita akan terupdate dengan kalimat itu berdampingan dengan foto yang barusan kita upload.
Setelah sukses terkirim, maka gambar dan status update kita akan keluar di halaman Twitter.
Heres the link to the podcast: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2214 . The talk was given at Stanford University.
I made these notes while listening. Sharing these in case it is helpful for someone else as well..
Have Impact -> Do something which can scale. Vision that scales…integral part of great leadership
Focus on the economics of distribution and the kind of scale thats possible . Eg. Old print media had a significant cost of distribution whereas distribution for blogs is free. Figuring out how to distribute it is as important.
Leveraging the scale of online user base: Facebook translated in other languages. Turbotax service experience –> a community of users answering questions. Leveraging the social network scale thats available. Opportunity where transformation lies. Scale you can accomplish online is incredible.
Scaling yourself. How do you leverage your network. Go prepared with your set of questions (more specific, the better) when looking for a mentoring relationship. Go with problem/issue/idea.. Use ppls times wisely.
Keep these separate:People who can hire you and ppl who can help you figure out what you should do. You should be really focussed in front of recruiters.
Authentic communication: use “I believe” … ” for this reason”
Being a player: Take responsibility for your actions.
Γυναίκα χάνει 4.000 δολάρια σε απάτη μέσω Facebook | DigitalNews
Μία γυναίκα έδωσε 4.000 δολάρια σε αγνώστους που έκλεψαν την “ηλεκτρονική ταυτότητα” μίας φίλης της στο facebook. Η Jayne Scherrman δέχτηκε μηνύματα από την φίλη της Grace Parry, όταν ο λογαριασμός της στο facebook κλάπηκε. Τα μηνύματα έλεγαν ότι η Parry έπεσε θύμα κλοπής στο Λονδίνο και χρειαζόταν χρήματα για την επιστροφή της. Η Sherrman δέχτηκε και ένα τηλέφωνο από έναν τύπο με βρετανική προφορά που ισχυρίστηκε ότι ανήκει στην βρετανική υπηρεσία μεταναστών, και ζητούσε χρήματα για την επιστροφή της φίλης της.[next]
Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus groups.
In that post, I have outlined why focus groups themselves aren’t the issue; rather it is shoddy application. Here, I want to expand on that a bit. It is my contention that conversation monitoring is more flawed than traditional research, and should not be used for major corporate decision.
Alan Partridge once declared himself to be a homosceptic, and in a not dissimilar way I am doubtful of the efficacy of social media monitoring.
In terms of numbers signing up, the social space is still increasing. However, the number of active users within this universe will remain limited – the late arrivals will be the more passive and occasional users. This space is increasingly asymmetric, with network effects and power laws distorting the flow of information.
Topics of conversation will by nature revolve around the major players – whether individuals, blogs or organisations. The larger the hub, the weaker the concentration of signal to noise.
As a small example, consider blog commenting. Aside from the odd spam comment, the contributions I get here are all genuinely helpful. Because this is a relatively small blog, there are few people commenting out of self-interest. Moving to the larger sites, comments are filled with spam, self-promotion and unquestioning advocacy/contrariness. Genuine debate and discussion still exists, but it is diluted by the inanity surrounding it. This on its own creates difficulties for sentiment analysis, but clever filters can overcome this.
But despite the internet being open, we will cluster around likeminds. Group think creates an echo chamber. danah boyd has pointed out that teenagers network with pre-existing friends. It is my observation that the majority of adults network with those in their pre-existing spheres. Planners chat to planners. Cyclists to cyclists. Artists to artists. Mothers to Mothers. These categories aren’t mutually exclusive, but the crossover is minimal compared to likeminds.
Remember the Motrin outrage? The mainstream majority remain blissfully ignorant. This may have been because it was resolved before it had a chance to escalate to the mainstream media, but it nevertheless shows the limited nature of social media echos.
Of course, some products or services target the early adopting, tech savvy ubergeeks and so for these companies they should obviously engage where their audience is.
But for the rest? Despite my assertions above, I do view monitoring as useful, but only as a secondary tool. Tracking conversations as they happen is a useful feedback mechanism, but few companies are going to be nimble enough to implement it immediately (once they have separated the meat from the gristle and verified that this opinion is indeed consensus).
Surveys and groups are indeed limited by taking place in a single point in time, and through these it is difficult to extrapolate long-term reaction. The Pepsi taste test being one notorious example.
But there are plenty of longitudinal research methodologies that are suitable. Long-term ethnographic or observational studies can track whether attitudes or behaviour do in fact change over time. These can be isolated in pilots or test cases, so that any negative feedback can be ironed out before the product or service is unleashed to the general public.
This is where traditional research still prevails: the controlled environment. Artificiality can be a benefit if it means shielding a consumer basis from something wildly different from what they are used to.
This takes time though, and some companies may prefer to iterate as they go, and “work in beta”. Facebook is an example of this – they have encountered hostility over news feeds, Beacon, redesigns and terms of service.Each time, they have ridden the storm and come back stronger than ever.
Is this a case study for conversation monitoring effectiveness? Not really. They listened to feedback, but only implemented it when it didn’t affect their core strategy. So, the terms of service changed back but the news feed and redesign stayed. Features intrinsic to its success.
Should Scyfy have gone back to being the Sci-Fi channel due to the initial outrage? Perhaps. Personally, I think it is a rather silly name but it didn’t do Dave any harm. If they have done their research properly, they should remain confident in their decision.
Conversation monitoring can be useful, but it should remain a secondary activity. A tiny minority have a disproportionately loud voice, and their opinions shouldn’t be taken as representative of the majority. When iterating in public, there is a difficult balance between reacting too early to an unrepresentative coalition, and acting too late and causing negative reaction among a majority of users/customers.
Because of this, major decisions should be taken before going to market. Tiny iterations can be implemented after public feedback, but the core strategy should remain sound and untouched.Focus groups and other research methodologies still have an important place in formulating strategy.
