Our intrepid reporter Dave the Penguin yesterday attended the Big Mouth Media Social Survey Summit (in conjunction with econsultancy). He had a great time and wanted to share some of the facts from the survey results. The survey had 1100 respondents of which 458 were client side and 522 came from agencies/suppliers. The survey was across various industries including financial services, retail and publishing.
- When it comes to Social Media activity, 64% stated they were ‘experimenters’
- 73% were looking to gain brand awareness from SM alongside 71% wanting increased engagement
- 61% of individuals see it as a tremendous opportunity whilst only 31% would agree that their organisation believes the same
- When it comes to tactics employed 78% were using twitter,
- 65% facebook (and other networks)
- 60% have video content and 47% a brand blog
- 39% were engaging in social bookmarking (digg, stumbleupon).
The highest function of the above was for listening and buzz monitoring
- With regards to Resourcing – 90% more time is being taken up by SMM than one year ago – no real surprise there, Dave would have bet his next batch of halibut on that one!
- Watch out agencies – only 42% stated they were happy with the SMM knowledge levels within agencies/suppliers
- Now the nasty Budget part – 31% are not using any for SMM purposes
- Half are spending up to 10% (hey big spenders!) on SMM
- 25% feel they have gained tangible value from SMM
- 60% fell they have gained ’some’ value
- Now on to every Penguins’ favourite – Twitter
- 31% see it as a tremendous opportunity
- 50% are open minded
- 13% see it as a major risk (and are also scared of pink fluffy bunnies with bows in their hair)
- 62% of those surveyed publish new content pointers via twitter
- 27% are using it as a customer service tool
- 50% have an overall company profile with 28% having separate profiles for individuals
- So what are their main Barriers?
- 54% state a lack of resource
- 34% a lack of understanding (they need to employ some Penguins!)
- 20% blame a lack of ‘buy in’ from senior figures
- 23% think their company culture is a barrier
So that is a brief summary of the stats for you all. Dave stated that it was a very informative day and that he feels there is a ‘real appetite for progress’ amongst the people he waddled up to and had a chat with (the Penguins have electronic voice simulators, a bit like Stephen Hawkins but they sound a little cuter) but does feel there is a need for further engaging education across the board. Stats are so important to us marketers so to get a real views from a decent and diverse cross section is great.
The full report can be downloaded from www.bigmouthmedia.com
Happy engaging!
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